Never in the history of online recruiting have there been so many new tools for employers/recruiters to tap into to attract and recruit talent. Social media has taken the web by storm and those that recruit are beginning to take notice.
It is my contention that social media, done right, can greatly reduce a company’s reliance on the major job boards, and in some cases eliminate the need entirely. The ‘big 3′ may not like that theory, but they cant ignore the truth about what’s happening online. There are now dozens of great new tools (many of which are free) to find the talent your firm needs.
Entice Labs’ TalentSeekr product which puts your job in front of the right audience. John Sumser calls them a game-changer. Jobvite is also getting a lot of buzz as a way to make referrals a major pipeline. Facebook employer pages are popping up everday (see E&Y). A recruiting channel on Youtube is a no -brainer. Just ask a company like Deloitte.
Twitter is now a viable means of recruiting as well. I’ve heard multiple stories of how people are discovering jobs via the micro-blogging service and landing them. Companies like Intel and Sodexo are very active in this world. In fact Sodexo has a presence on nearly every major social media platform there is and they actively promote them on their career site.
My point is that if social media is good enough for these name-brand companies, it’s good enough for the rest of you. Whether you have ten employees or ten thousand, social media works because it humanizes your company. So I challenge you to convince the powers that be within your organizations to adopt a social media recruiting strategy. Start small, do a podcast or write a blog. But just do something.
–Chris Russell
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